This programme equips learners to deploy AI as autonomous agents rather than simple chatbots, design coordinated multi-agent marketing systems, and build self-optimising campaigns driven by real-time data. It also integrates synthetic personas for consumer insight while establishing governance frameworks to ensure brand safety, transparency, and measurable ROI from AI-driven operations.
Overview
This course is designed to transition marketing professionals from basic generative Artificial Intelligence (AI) usage to advanced Multi-Agent System (MAS) orchestration. By focusing on “Reasoning Loops” and autonomous workflows, learners will move beyond simple prompting to building intelligent, self-optimising marketing machines.
Course details
Course date: Currently unavailable.
Duration: 2 days, 9.00 AM – 5.00 PM
Who should attend
- Professionals with 1鈥10 years of experience in marketing, digital marketing, or related roles.
- Mid-career marketers with foundational understanding of Generative AI and seeking to upskill in AI-driven marketing techniques using AI agents.
- Professionals in Small and Medium Enterprises (SMEs) or large enterprises undergoing digital transformation.
Positions / Job titles:
- Marketing Executive / Specialist / Coordinator / Strategists
- Digital Marketing Manager / Coordinator / Brand Leaders
- Content Marketing / Social Media Specialist
- Customer Relationship Management (CRM) / Customer Experience Manager
- Brand Manager / Product Marketing Manager
- Marketing Analyst / Business Analyst
- Business owners & entrepreneurs
- Technology, Analytics, Campaign managers, and innovation managers supporting marketing
Industries:
- Applicable across industries such as technology, e-commerce, retail, finance, healthcare, education, and professional services.
- Especially relevant for organisations adopting AI-driven marketing tools or seeking digital transformation.
Minimum entry requirements
- Diploma/GCE ‘A’ Level or relevant work experience
- Prior exposure to Generative Artificial Intelligence (AI) concepts at a foundational level