Programme outline
Learning objectives
By the end of the course, participants will be able to:
- Strategically define personal, company, and employer branding objectives and articulate why LinkedIn is critical for professional authority.
- Leverage Artificial Intelligence (AI) to define their Brand Deoxyribonucleic acid (DNA) and develop AI-generated audience personas for targeted, hyper-relevant content creation.
- Build hyper-searchable LinkedIn profiles and company pages that attract followers, leads, and professional opportunities.
- Implement the 4X Content Amplifier Framework to create scroll-stopping, authentic posts and maintain human-centric brand voice.
- Use AI for strategic engagement and outreach, crafting personalised comments, messages, and multi-channel interactions.
- Repurpose content across channels to achieve perpetual presence while maintaining brand authenticity, ethical standards, and AI governance.
Day 1
- Module 1: Campaigns vs Credibility
- Module 2: Discover Your AI-Enhanced Personal Brand DNA
- Module 3: Decode Your Ideal Audience with AI Personas
- Module 4: Build a Hyper-Searchable LinkedIn Profile & Company Page
Day 2
- Module 5: The 4X Content Amplifier Framework and AI-Driven Content System
- Module 6: AI Governance: Maintaining Authenticity and Brand Safety
- Module 7: AI for Strategic Engagement, Outreach, and Community Building
- Module 8: Omni-Channel Content Repurposing and Perpetual Presence
- Assessment
Assessment
- Online quiz and AI social media assignment