Jointly organised with:
Overview
The Certified Generative Artificial Intelligence (AI) for Sales and Marketing Leader is a highly practical 2-day programme designed for professionals seeking to leverage Generative AI to drive revenue, optimise marketing campaigns, and accelerate sales performance. Participants will learn to integrate AI into every stage of the sales and marketing process, from identifying high-value customer problems to generating persuasive, on-brand content, and analysing real-time sales data. The course emphasises a human-centric approach, ensuring AI becomes a co-pilot that enhances creativity, decision-making, and operational efficiency rather than replacing human insight.
Through a combination of real-world case studies, and guided exercises, participants will master AI tools and frameworks for campaign ideation, copywriting, and visual content creation. They will also learn to transform structured sales data into actionable insights using AI-powered dashboards, enabling faster and more informed decisions. By the end of the programme, participants will be able to implement AI strategies that drive measurable business outcomes, accelerate deal velocity, and enhance overall marketing and sales effectiveness.
The programme balances strategy and execution, providing participants with the skills to articulate AI鈥檚 strategic value, calculate potential ROI, and embed AI into everyday sales and marketing workflows. Ethical considerations, risk mitigation, and governance are also integrated, ensuring participants deploy AI responsibly while maintaining brand integrity and customer trust.
Course details
Course date: Currently unavailable.
Duration: 2 days, 9.00 AM – 5.00 PM
Who should attend
- Professionals in roles that require integrating Generative Artificial Intelligence (AI) into sales and marketing workflows to enhance campaign performance and revenue growth.
- Aspiring AI-driven marketing strategists, sales leaders, and digital transformation specialists looking to acquire practical skills in AI-powered content creation, data analysis, and customer engagement.
- Ideal for participants who are in or seeking roles such as:
- Sales & Marketing Managers / Directors
- Business Development Leaders
- Digital Marketing Specialists
- Brand Managers
- Growth & Revenue Strategists
Minimum entry requirements
- GCE ‘O’ Level Mathematics Qualifications
- Basic Information Technology (IT) knowledge