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Programme outline

Learning objectives

• Support Singapore’s strategic engagement with the Chengdu-Chongqing Economic Circle (CCEC):
  • Gain a comprehensive understanding of the CCEC’s significance, with a focus on opportunities in agricultural products, culinary innovation, smart F&B transformation, advanced food manufacturing, and smart logistics.
  • Learn about culinary innovations and business model innovations directly at leading Chinese F&B companies such as KFC China, Meizhou Dongpo, and Chen Mapo, and identify potential partnership opportunities.
  • Visit key logistics hubs in Chengdu to examine their capabilities in food distribution, supply chain management, and international trade, uncovering opportunities to strengthen connectivity and expand business operations within the CCEC and across Southeast Asia.
• Learn about AI-powered smart businesses in Chengdu:
  • Learn from top Chengdu-based companies, such as KFC China, about the successful integration of AI and digital technologies in the local F&B ecosystem to foster smarter, more efficient business operations.
    Discover AI and digital innovation practices in Chengdu, identifying how these technologies can drive productivity improvements and unlock new business opportunities for growth.
• Expand networks and foster collaborative ventures:
  • Establish valuable connections with members of the Sichuan Industry Association of Hotels, Restaurants & Catering, and alumni from prestigious institutions such as Tsinghua University and Sichuan University, including business owners and senior executives. Participate in curated networking sessions aimed at facilitating knowledge sharing and collaborative ventures.
• Create a tailored business strategy for Chengdu opportunities:
  • Create and present a business strategy to leverage the unique opportunities within Chengdu, incorporating insights gained from site visits, panel discussions, and networking opportunities to craft actionable strategies for growth.

Day 1

• Pre-trip in Singapore
• Strategy workshop: Chengdu-Chongqing Economic Circle (CCEC) & Opportunities in Culinary Innovation, Smart Trade, and Food & Logistics Ecosystem in Chengdu

• Understand the strategic importance and development of the Chengdu-Chongqing Economic Circle (CCEC): Gain insights into the economic significance of the CCEC, focusing on its potential in culinary innovation, smart trade, food and logistics ecosystems in Chengdu.
• Learn about new AI technologies and applications in Chengdu: Learn about the latest AI advancements in Chengdu’s trade, food and logistics ecosystem, and learn the real-life integration of AI and digital technologies driving growth and innovation in these industries.
• Learn a strategic framework for AI business strategy: Acquire a practical strategic framework to analyse and design tailored AI-driven strategies for your business, with a focus on maximising opportunities within the CCEC’s emerging markets.

Day 2

• Site visit: KFC China
  • Understand KFC China’s successful digital transformation, including its use of AI and Large Language Model (LLM)
  • Best practices and Implications for Singapore F&B, food manufacturing, trade and logistics players
• Seminar, lunch and networking session
  • Seminar on “KFC China’s Global Partnership Ecosystem: Trends & Opportunities”
  • In-depth partnership discussions with KFC China
• Site visit: KFC China
  • Understand KFC China’s brand management, and sales and marketing strategies
  • Best practices and Implications for Singapore F&B, food manufacturing, trade and logistics players

Day 3

• Site Visit: KFC China
  • Understand KFC China’s supply chain management, including the use of latest AI technologies
  • Visit KFC China’s supply chain system
  • Best practices and Implications for Singapore F&B, food manufacturing, trade and logistics players
• Seminar, lunch and networking session
  • Seminar on “KFC China’s Supply Chain Management: Trends & Opportunities”
  • In-depth partnership discussions with KFC China
• Site Visit: KFC China
  • Understand KFC China’s restaurant management, including revenue management, staff management, customer engagement and use of AI technologies
  • Visit a KFC China restaurant in Chengdu
  • Best practices and Implications for Singapore F&B, food manufacturing, trade and logistics players

Day 4

• Site Visit: Meizhou Dongpo’s supply chain system
  • Understand the Meizhou Dongpo’s food supply chain system, including culinary innovations, smart business transformation and logistics
  • Explore partnership
• Seminar, lunch and networking session
  • Seminar on “Meizhou Dongpo: Partnership in China & Southeast Asia”
  • In-depth partnership discussions
• Site visit: Chengdu High Speed Rail
  • Understand the Chengdu High Speed Rail’s food supply chain system, including culinary innovations, smart business transformation and logistics
  • Understand the Chengdu High Speed Rail’s logistics network and capabilities
  • Explore partnership opportunities.
• Roundtable discussion on partnership with Tsinghua University and Sichuan University alumni in Chengdu
  • Panel discussion by selected Chengdu business leaders and SUTD participants
  • Networking with potential local partners

Day 5

• Site visit: Sichuan Industry Association of Hotels, Restaurants & Catering
  • Understand the F&B ecosystem in Chengdu, including culinary innovations, & smart business transformation
  • Explore partnership
• Hands-on strategy workshop: Exploring the Chengdu-Chongqing Economic Circle (CCEC) & Uncovering Opportunities in Culinary Innovation, Smart Trade, and the Food & Logistics Ecosystem in Chengdu
  • Integrate knowledge and insights gained from the Chengdu programme: Participants will integrate the key learnings, case studies, and networking insights from the Chengdu programme to develop strategies that are specifically tailored to leveraging Chengdu’s dynamic economic landscape.
  • Apply a strategic framework to create business strategies: Participants will use the strategic framework to create innovative and actionable business strategies that capitalise on the unique opportunities within the Chengdu-Chongqing Economic Circle (CCEC), focusing on culinary innovation, smart trade, food and logistics ecosystems in Chengdu
• Roundtable on Chengdu-Chongqing Economic Circle (CCEC) and opportunities in culinary innovation, smart trade, and food and logistics ecosystem in Chengdu
  • Singcham Sichuan
  • Regional Director (Chengdu), Enterprise Singapore
  • All participants to share their respective strategy

Assessment

• Presentation of company’s business strategy to capture business opportunities