Programme outline
Learning objectives
- Strengthen Singapore-Shanghai business partnerships:
- Understand the Singapore-Shanghai Comprehensive Cooperation Council’s (SSCCC) role and its impact on bilateral economic collaboration.
- Analyse Shanghai’s F&B market, focusing on innovation in culinary, smart F&B, and logistics.
- Learn from industry leaders like Haidilao, Shanghai Yongfu, Meizhou Dongpo, and Yunnans, understanding their innovations and supply chain expertise.
- Identify and explore collaboration opportunities during visits to Shanghai’s key logistics hubs.
- Leverage Artificial Intelligence (AI)-Driven smart F&B innovations:
- Explore how AI and digital technologies are transforming Shanghai’s F&B ecosystem to enhance productivity and growth.
- Study best practices from leading smart F&B businesses in Shanghai
- Expand business networks:
- Connect with industry associations and alumni networks from top universities like Tsinghua, Shanghai Jiaotong, and Fudan.
- Engage with business leaders through curated networking sessions to foster collaboration.
- Create a business strategy for Shanghai opportunities:
- Create and present a business strategy, leveraging insights from site visits, discussions, and networking opportunities.
Day 1
- Pre-trip in Singapore
- Strategy workshop: Creating Innovative & Resilient Smart F&B Businesses
- Understand the latest update on the Singapore-Shanghai Comprehensive Cooperation Council’s (SSCCC)
- Learn about China’s F&B market, focusing on culinary innovation, smart F&B transformation, advanced food manufacturing, and smart logistics in Shanghai.
- Learn about a strategic framework to analyze Shanghai opportunities
Day 2
- Site visit: Shanghai Yongfu 甬府
- Understand the culinary excellence and customer-centric business model behind Yongfu (Two Michelin Star, Three-Diamonds on the ‘Black Pearl Guide’)
- Understand the purpose of Yongfu’s multi-brand development and case studies
- Best practices and implications for Singapore F&B, food manufacturing, trade and logistics players
- Seminar, lunch and networking session
- Seminar on “Shanghai Yongfu’s Global Partnership Ecosystem: Trends & Opportunities”
- In-depth partnership discussions with Shanghai Yongfu 甬府
- Site visit: Shanghai Yongfu 甬府
- Understand Yongfu’s successful Digital Transformation, including its use of AI & Large Language Model (LLM)
- Best practices and implications for Singapore F&B, food manufacturing, trade and logistics players
Day 3
- Site visit: Yunnans 云海肴
- Understand Yunnans’ supply chain management, including use of latest AI technologies
- Visit KFC China’s supply chain system
- Best practices and implications for Singapore F&B, food manufacturing, trade and logistics players
- Seminar, lunch and networking session
- Seminar on Yunnans’ supply chain management: Trends & Opportunities
- In-depth partnership discussions with Yunnan
- Site visit: Yunnans 云海肴
- Understand Yunnans’ restaurant management, including revenue management, staff management, customer engagement and use of AI technologies
- Visit a Yunnans restaurant in Shanghai
- Best practices and implications for Singapore F&B, food manufacturing, trade and logistics players
Day 4
- Site visit: Meizhou Dongpo 眉州东坡’s supply chain system
- Understand the Meizhou Dongpo’s food supply chain system, including culinary innovations, smart business transformation and logistics
- Explore partnership
- Seminar, lunch and networking session
- Seminar on “Meizhou Dongpo: Partnership in China & Southeast Asia”
- In-depth partnership discussions
- Site visit: Meizhou Dongpo 眉州东坡
- Understand Meizhou Dongpo’s restaurant management, including talent development and management, revenue management, customer engagement and use of AI technologies
- Visit a Meizhou Dongpo restaurant in Shanghai
- Best practices and implications for Singapore F&B, food manufacturing, trade and logistics players
- Roundtable discussion and business networking: Building partnerships with Tsinghua University and Fudan University Alumni in Shanghai
- Roundtable panel discussion: Engage with prominent Shanghai business leaders and SUTD participants as they share insights on collaboration opportunities and industry trends.
- Business networking opportunities: Connect with potential local partners, including alumni from Tsinghua University and Fudan University, to explore collaborations.
Day 5
- Site visit: Shanghai Industry Association of Restaurants & Catering
- Understand the F&B ecosystem in Shanghai, including culinary innovations and smart business transformation
- Explore partnership
- Hands-on strategy workshop: Creating Innovative & Resilient Smart F&B Businesses
- Participant to synthesise and apply key insights and knowledge gained throughout the programme, including AI advancements, F&B innovations, and logistics expertise.
- Participants to use the strategic framework to create company-specific business strategies
- Roundtable panel discussion: Advancing Singapore-Shanghai Collaborations in Innovative & Resilient Smart F&B Businesses
- Insights from Singcham China (Shanghai) and the Regional Director (Shanghai), Enterprise Singapore, on fostering partnerships and innovations in the smart F&B sector.
- Participants will present and share their business strategies, & obtain relevant feedback
Assessment
- Presentation of company’s business strategy to capture business opportunities